Your Massage Presentation Professional For Massage Business Success

For those of you who are planning on going into the field of massage therapy, or if you are already in the field, you should make sure that you present yourself in the best possible light. Brush up on your people skills and learn how to make a conversation open and pleasant. Learn how to listen instead of talking and learn when, not to say anything. One of the secrets to being an excellent massage therapist is by learning the importance of communication skills in your massage business.

But the biggest impact that you can make in your massage therapy business is learning how to present yourself, in a professional and business-like manner. I know that this may sound like common-sense but more likely, either you forget about the importance of it or you forget that your massage business, even though it is a very nurturing, holistic and relaxed atmosphere, is still a business.

Your business still must pay the bills, support yourself and your family and most of all, meet the need, to have a steady stream of clients, both old and new. In my 10 plus years of working for myself and various spas, I contribute most of my success just purely on my presentation alone.

Here are some questions to consider.

•How do you speak? Are you speaking in terms that your potential clients understand?

•Are presenting yourself in a professional and clean manner?

•Are dressed professionally?

•Is your hygiene where it should be?

•Where are you conducting your business, do you have a clean and professional facility?

These are just some of things that you need to consider, the other thing is, how do you want to brand yourself?

The branding aspects are so important here, it is the very thing that will make you a successful bodyworker or massage therapist or it will drive you out of this business. Most massage therapist, do not consider the branding aspects and fail they miserably. The most successful corporations are successful because of this element of branding alone, their branding value, in many cases will be much higher than their market value. Think about this way, what if you walked into a McDonald’s, one of the best known brands in existence today and it was dirty and not kept up, would you go back? This is precisely my point.

When I first started my career as a massage therapist, I was working at corporations doing chair massages. One day while working at Yahoo, this was one of my biggest accounts, I all of sudden realized that the whole time I am doing a chair massage, the customers, only view were my shoes. They were good shoes, not dirty, a little worn and had some signs of aging. But here I am working on Managers, Supervisors, Dept heads and regular staff members, and I had some Rockports from Mervyn’s, not quite the professional, I am successful look that I wanted to put out there.

That very next day I went out and broke down on a pair of $175.00 pair of ECCO’s, it was a very steep cost at that time, but instantly when I returned to my corporate sites, I was getting compliments after compliments on my shoes, which directly increased my leads for massage services outside of the corporation. I also went out and got manicures every other week, my hands were my money makers and I treated them as such. Presentation to success; is what I would tell every massage therapist out there in the field.

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Demand For Massage Therapists Increases As Interest In Benefits Of Massage Creates More Converts

Projections by the U.S. Department of Labor forecast employment opportunities for massage therapists to grow by 18 to 26 percent from 2004-2014.

According to the 2006-2007 Edition of the Occupational Outlook Handbook, published by the U.S. Department of Labor Bureau of Labor Statistics, the outlook for employment for massage therapists will “increase faster than average” during the period from 2004-2014. The Bureau defines “faster than average” as “increase 18 to 26 percent.”

Among the reasons for the growing demand for massage therapists, the publication cites “massage therapy’s growing acceptance as a medical tool.” Apparently, younger Americans appreciate the effectiveness of massage at reducing stress through relaxation and the growing segment of older Americans are experiencing specific therapeutic benefits. The willingness of the “medical provider and insurance industries” to recommend and cover the costs of massage therapy is another growth factor cited by the Bureau.

There are roughly 1,300 massage therapy postsecondary schools, college programs, and training programs throughout the country. After enrolling in a training program, massage therapy students study anatomy, physiology, kinesiology and other subjects covering the structure and function of the human body. Students must understand how the body works and moves and how the various systems relate and interact.
Students also train in the various massage types, or “modalities,” and learn the techniques associated with each form of massage offered by the training institution. There are dozens of unique approaches to massage ranging from techniques that focus on a specific area of the body to techniques that approach the body holistically and consider both physical and mental aspects of health and relaxation.

The U.S. Department of Labor estimates that massage therapists held about 97,000 jobs in 2004. Most massage therapists are self-employed and own their own business. The balance are independent contractors or are employed by businesses that offer massage services. These include spas, health clubs, medical offices and sports organizations.

An aging population and broader acceptance of alternative medical practices will only increase the demand for massage therapists. Baby-boomers will carry their appreciation for message into their senior years and the elderly, in general, are recognizing the benefits of massage as a support for a more active lifestyle. Businesses have begun offering on-site massage to employees to help deal with on-the-job stress and help improve productivity. Health insurance companies are recognizing the contribution of massage to overall health and many are including massage in their coverage.

The outlook is bright for existing and potential massage therapists. The occupation offers a great deal of flexibility and an opportunity to operate independently. Income levels are fair and growing and the social aspects are quite attractive to those who enjoy helping and interacting with many different people. Enrollment in massage schools is on the rise and good schools, ambitious students and increased demand bode well for future massage therapists.

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